Procter & Gamble will launch a large-scale green marketing campaign in the U.S. next year that’s aimed to appeal to the average consumer rather than hard-core environmentalists. The pledge was made during the 2009 Clinton Global Initiative annual meeting in New York City. “We are targeting the mainstream consumer —rather than the ‘environmental’ consumer – who does not want to give up on the brands that they like, but wants to use them in a sustainable way,” said Glenn Williams, a ...